![]() Once they’ve done this, they’re likely to move on to a search on Amazon, whether they intend to buy the toothbrush online or not. They might also look on Quora, Facebook or YouTube for more recommendations and promo codes or discounts.ĭuring this process, ads for electric toothbrushes will pop up on the results page as will the flagship websites of various brands. If those results confirm that electric toothbrushes are a good idea, they’ll probably do several more Google searches to check on brands that popped up during their original search or find lists of recommended brushes based on performance, price, battery life etc. They’re likely to start out searching on Google to see if dentists recommend electric toothbrushes and to find opinions from people who’ve switched to electric toothbrushes. When people are at the beginning of their process in the West, they usually use Google.įor example, someone may be trying to decide whether or not to buy an electric toothbrush. In many places in the West, Google, the dominant search engine, and Amazon, the dominant e-commerce platform, are used at different stages of the decision-making process. Search Engines in the West: Google and Amazon Let’s compare the typical patterns for rational, non-impulse purchases in the West and in China. Earning consumer trust is paramount in the Chinese market and ranking well on Baidu with your brand’s flagship website is part of it. It’s also good for your brand to have a presence on Zhihu as this helps your Baidu rankings and your credibility. It should also clearly direct Chinese consumers to your physical store locations within China (if any), your key social media accounts on WeChat, Weibo and your stores on Taobao or Tmall. The site should clearly present your company, explain what it does and lay out your brand history. It is suggested to get an ICP (Internet Content Publishing License) in China that could improve your Baidu SEO performance by speeding up the loading time. In case someone is looking for your brand, you need to be findable on Baidu so that it’s clear that you are a real, legitimate company with a fully functional corporate website. It’s just that it’s not as important as Google SEO is in the West because of differences in how and when search engines, social media and e-commerce sites are used in mainland China. Being visible in Baidu, or SEO (search engine optimization), is important. MICRO-INFLUENCERS, KOCs AND PRIVATE POOLSīaidu is the biggest search engine in China.HOW TO PREVENT AND DEAL WITH PR CRISES IN CHINA.WORKING WITH BLOGGERS, INFLUENCERS & KOLS.Q4 2020 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q1 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q2 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q3 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.THE MEGA GUIDE: CHINA E-COMMERCE, MARKETING AND DIGITAL SPACE 2023.CHINA MARKET ENTRY: E-COMMERCE + MARKETING PLANNING WORKSHOP.CHINA DIGITAL MARKETING MASTERCLASS: CHINA E-COMMERCE.CHINA DIGITAL MARKETING MASTERCLASS: LIVESTREAMING EDITION.CHINA TREND WATCHING MASTERCLASS: GETTING READY FOR 2022.8-MODULE CHINA DIGITAL MARKETING MASTERCLASS.CONTENT MARKETING: THE VIRAL POWER OF STORYTELLING.LEARN FROM CHINA RESEARCH AND CONSULTANCY.
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